June 10, 2025 | Vol. 99

📌 Am I Supposed to Know What Data I am Using?

“You don’t need to know everything about data—just enough to ask the right questions.”

“You don’t need to know everything about data—just enough to ask the right questions.”

If you’re asking that question, you’re in good company. Most advertisers are focused on what they do best—running their business—and rely on a trusted adviser to handle the marketing details.

But even if you’re not managing the day-to-day, one of the smartest things you can do is ask the right questions. Why? Because great partners welcome transparency—and the answers can help you make sure your marketing is aligned with your best interests.

Partnering with a Trusted Advisor that thoroughly understands the importance of data in your business.

Straight Talk from the Crazy🤪:

Whether or not you know the difference between a third party cookie or a chocolate chip cookie, really shouldn't matter. But, your marketing partner must know and they must be able to explain it to you. They should be able to answer the 3 questions above to your satisfaction. If they can't, have respect for your business and your marketing investment and kick them to the curb and find a competent partner.

That's all for now. Thanks for making it all the way to the end.

Until then | Expect to Win!

JIM WEBB