May 13, 2025 | Vol. 95
What if every message your brand delivered felt tailor-made for your customer—because it actually was?
If your email inbox is full of emails that have nothing to do with you and the videos you watch have irrelevant ads interrupting you trying to watch that very important clip, then you are just like most of your customers. Most of them are sick and tired of this one-size-fits-all messaging. The good news? AI has changed the game—now, you can talk to one customer without sounding like you’re talking to a crowd.
In our ever-evolving world of marketing and advertising, personalization is no longer a bonus—it’s an expectation. Artificial Intelligence (AI) has taken personalization from name-tag basics to intelligent prediction.
What if every message your brand delivered felt tailor-made for your customer—because it actually was?
What is AI-Powered Personalization?
AI-powered personalization is the use of artificial intelligence to deliver content, offers, or experiences that are specifically tailored to each individual based on their behavior, preferences, and patterns.
Here’s how AI analyzes behavior, preferences, and patterns to deliver hyper-relevant content and experiences:
Behavior Tracking in Real Time
AI systems track user behavior across devices and platforms—what they click, watch, skip, abandon, and buy. These data points paint a digital fingerprint, helping brands understand timing, frequency, and context.
Predicting Patterns and Preferences
Using machine learning, AI can forecast what a customer is likely to want next. It’s not just reactive, it’s predictive. Think Netflix recommendations or Amazon suggesting your next purchase before you even search.
AI tools can tailor emails, product suggestions, headlines, or even web page layouts based on who’s visiting. For example, a returning user might see different homepage messaging than a first-time visitor—without human intervention.
Unlike traditional segmentation (age, gender, location), AI builds micro-segments based on actual behaviors. This allows for “one-to-one” marketing at the scale of thousands or millions.
AI doesn't just run tests—it learns from them in real time. It continually optimizes messaging, creative, and timing to drive better engagement and conversions.
Why It Matters More Than Ever
A recent study conducted by Epsilon, showed 80% of consumers are more inclined to make a purchase when brands provide personalized experiences. It is not often in consumer research that we see that kind of overwhelming preference.
Targeting of the right audience at the right time is very important. However, the collapse of third-party cookies has made personalization via AI + first-party data more valuable.
Straight Talk from the Crazy🤪:
Don't try to "do AI" all at once. Start by improving one part of your customer experience with AI-driven personalization. Email campaigns are often the easiest (and cheapest) starting point.
Last Word: ”There’s a misconception that AI makes things cold and robotic. The truth? When done right, it creates more human experiences than ever before—at scale. Smart marketers don’t fear AI. They partner with it.
Until next time - Dig In learn something new about AI.
JIM WEBB
P.S. If you’d like to explore some tools or strategies for using personalization in your marketing, click here and send me a message - I’ll send you a quick guide I put together.
On a Journey - Chasing Better
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