October 2, 2025 | Vol. 110

Audiences may scroll everywhere — but they still watch on TV.

Last week we looked at what networks people are watching.
This week, let’s ask: what devices do they watch on?

📺 Where the Audience Is

The answer is clear—TVs.
By far, TVs are the device owned by the most households.

🎥 The Power of Video

Video isn’t just popular—it’s dominant.
It’s the #1 way consumers in the U.S. consume information.
On every screen. Across every platform.

🎥 We watch them all - but where?

The overwhelming preference to watch movies, tv shows and sports?

No doubt it is TV.

🤪Straight Talk from The Crazy:

This is simple - If your strategy doesn’t include TV, you’re not where your audience is.

Until next time - don't let this world drive you crazy - never fear we'll be back next week.