September 25, 2025 | Vol. 109

📊 Where is Your Customer Watching TV?

Where are audiences watching today?

Nielsen’s latest “Gauge” breaks down exactly where Americans spend their TV time.

This week’s takeaway:

• Streaming dominates with 46.4% of total viewing.

• Cable remains strong at 22.5%.

• Broadcast still claims 19.1%.

Platforms like YouTube, Netflix, Disney+, Prime, and Roku are no longer optional—they’re where the audience is.

Here’s the question:

• Do you know if your marketing is reaching the right audience across these platforms?

• Or do you want to, but aren’t sure how?

My role with my clients isn’t to sell ads—it’s first and foremost partner with them to reach their goals, by helping cut through the noise and get their message where it matters most.

If you’ve ever wondered “Am I really reaching the right people?”—this is the perfect time to find out.