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Data Utilization Part Two

Take control.

Don’t let your data be held hostage. If your team can’t access it, or if it lives inside a vendor’s walled garden, it’s not serving your business.

Data Utilization – Part 1: Treating Data Like Gold

In today’s crazy, fast-paced world of marketing and business, the winners aren’t just creative or lucky—they’re data-driven. Data isn’t just something your software collects—it’s modern-day gold. The businesses that win are the ones who treat data like the strategic asset it is.

What if every message your brand delivered felt tailor-made for your customer—because it actually was?

If your email inbox is full of emails that have nothing to do with you and the videos you watch have irrelevant ads interrupting you trying to watch that very important clip, then you are just like most of your customers.

Let's cut to the chase:

If your advertising isn't keeping pace with innovation, you're not just behind—you're invisible.

The Role of Emotional Appeal in Advertising

When people make buying decisions, is it emotion or logic that drives them?

The answer is: both — but overwhelmingly emotion leads the way. Estimates show that 90–95% of purchasing decisions are emotion-based, with logic only stepping in after the fact to justify the decision. That’s also when buyer’s remorse can kick in.

Do You Advertise on TV?

That used to be an easy yes-or-no question. Not anymore.

In the past, if you asked someone, “Do you watch TV?” you were asking about programs—usually on a set in the living room. Today, that same question triggers a different thought entirely: Which device are you watching on?